MEET MR. MIRACLE-GRO: THE HORACE HAGEDORN STORY premieres on December 7, 2004 on WLIW21 Public Television.
Long Island leader. Garden industry legend. Profligate philanthropist. Penny pincher. Charismatic charmer. Marketing genius. Bon vivant. Master sailor. Curmudgeon. Loving dad. As he enters his 90th year, Horace Hagedorn remains an unstoppable force no matter how you describe him, and a new documentary reveals a fascinating take on the American success story.
MEET MR. MIRACLE-GRO: THE HORACE HAGEDORN STORY is an honest, amusing, and highly entertaining biography of Horace Hagedorn, the advertising executive who went on to become a legend in the lawn & garden industry as the driving force behind Miracle-Gro, the internationally known lawn and garden product.
The documentary reveals Horace's triumphs and tragedies, as well as his secrets to success as a savvy marketer, innovator, and a committed philanthropist. Narrated by legendary folk singer Oscar Brand, and featuring acclaimed actor James Whitmore, the star of numerous Miracle-Gro advertisements. The documentary recently won Best Short Film-Video at the 2005 Long Island International Film Expo, and was nominated for a 2006 New York Emmy® Award in the category of Outstanding Historical/Cultural Programming: Single Program or Special.
The Hagedorn Family and The Scotts Company present "Meet Mr. Miracle-Gro: The Horace Hagedorn Story." Produced by Rudaitis Media, Inc. Producer/Director/Writer: Ron Rudaitis; Producer: Susan Hagedorn; Executive Producer: Horace Hagedorn.
Rudaitis Media's Emmy® nominated and award-winning documentary "Farming the Future: Farm Life on Long Island" has been selected as part of the Corporation for Public Broadcasting's prestigious WORLDCompass initiative.